On Tuesday, December 13th, Transition Consulting Group welcomed a live online conversation with Ben and David Grossman, Co-Presidents, Grossman Marketing Group, to discuss their best practices and techniques to ensure the success and survival of their family business in any economy.
Based in Somerville, MA, Grossman Marketing Group is a fourth-generation family business founded by Maxwell Grossman in 1910. Originally named ‘Massachusetts Envelope Company,’ Maxwell’s sons, Edgar and Jerry, joined him in the business, and in time, so did his grandson, Steve Grossman, who now serves as State Treasurer of Massachusetts.
Almost 100 years later, Maxwell’s great grandsons, Ben and David, now serve as co-presidents of the business, following in their family’s footsteps.
During our live “So You’re In The Family Business” webcast event, Ben and David Grossman discussed:
- The history on the founding and evolution of their family business, from Massachusetts Envelope Company to today’s Grossman Marketing Group
- The success of their roles as co-presidents
- The 5 best practices they exercise to ensure the continued survival and success of their family business
- Innovative ideas on employee retention and rewards
- The differences and opportunities presented in working in a multi-generational family business
To listen to an archived version of our webcast, please click here.
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